When Shelter opened its doors in 2016, it immediately struck a nerve in Amsterdam’s already bustling nightlife. First of all, the sound system blew everyone away. Secondly, the club’s atmosphere — a culmination of the team, the musical programing and its aesthetic — attracted a loyal following of dedicated clubbers and ravers. We sat down with former Managing Director Merijn van den Heuvel to talk about all the things necessary to start a successful club.
Merijn has some valuable learnings to share with us, and answers all kinds of questions, like where to start: “You start by asking yourself what it is you seek in a club. What’s important for you? What’s important for the market? We put a few pillars on paper, which were most important to us. They were: sound, sound, sound, acoustic, acoustic, acoustic, because we’re a quality club, and that’s the thing. If that isn’t immediately well executed, you need to fix that while building.”
Check out the video interview here