Event & Organization
Concepts of the Future
Learn from professionals who work for; DGTL, Awakenings, Mysteryland, Amsterdam Open AIR, See Tickets, de Marktkantine and many others.
Confirmed speakers for the next course for the next course:
- Leroy Kaandorp (Marketing Manager DGTL)
- Michiel Tettero (Booker Awakenings)
- Sander Groet (Founder A'DAM Toren, AIR Events)
- Milan Meyberg (Sustainable Strategist)
- Paul Kuilboer (Manager Marktkantine)
Together with our new partners DHA Academy and the Marktkantine we organize the Course Event & Organization “Concepts of the Future”. During the course all facets of organising a Dance event are thematically highlighted. Additionally, business issues such as budget and permits are covered. Above all, we focus on the creative side: from concept, creation to music programming. Further, digital marketing is also a crucial part – offline promotion, artwork and (social) media. Likewise logistics and production are really important, so we will discuss this aspect thoroughly.
Therefore, Weekly Dance industry professionals and creative game changers tell about their specialism and share their vision on festivals and club organisation. The inspiring guest lessons are always concluded with a Q & A with the students. The most interesting part? Every course we visit a club or festival location for a tour and talk with the location manager. We are glad to educate and connect you to our broad network. Have fun and get inspired!
Join the next course
Starting on Tuesday 28 September (on sale now)
Visit a club or festival location
Nine lessons on Tuesday nights 19:00 to 22:00
Access to alumni Facebook page with fun stuff, internships and jobs
An acknowledged School of House certificate
Who is this course for?
Anyone who wants to organize his or her own party, club night, rave or festival.
If you want to have a better understanding what’s needed to create a successful concept and event brand that’s sustainable in these uncertain times.
Learn everything about online marketing, budget and ticketing, creating engaging content and a kick-ass program that suits your community.
The Marktkantine has been a thriving club since it launch in 2014. It has been the homebase for many of Amsterdams finest DJ's
Join us! Start Tuesday 28 of September 2021 (on sale now!)
What will you learn
1 HISTORY OF DANCE EVENTS & FIELDTRIP CLUB
3 BUDGET & TICKETING
5 ARTWORK & CONTENT
7 CROWD MANAGEMENT & PRODUCTION
2 CONCEPT, LOCATION & SUSTAINABILITY
4 MUSIC PROGRAMMING & ARTIST BOOKING
6 DIGITAL MARKETING & STORYTELLING
The online payments are provided by Paylogic. You can choose for Ideal transfer, Mastercard or Mister Cash. When paying this way you will not receive a bill directly. An invoice can be requested via
You can instantly confirm your participation by using back transfer. In the name of: School of House BV, NL32ABNA0413506037, under indication of the relevant Course of Masterclass. You can request an invoice via